The Origins of Power Farming Holdings Limited (“PFG”) can be traced back to Maber Motors, a small one-man operation established by Laurie Maber in 1948 to sell and service tractors and implements to the local farming community in Morrinsville, New Zealand.
In 2004, PFG acquired Howard Australia, an iconic Sydney based importer and distributor of cultivation, mowing, seeding and feeding equipment. Howard branded products now represent a key part of the company’s product line-up.
In 2017, PFG expanded its international footprint by securing the exclusive distribution rights to Deutz-Fahr tractors in the USA, creating a truly global company.
PFG has now grown to become a major enterprise, with a considerable investment in people, facilities and technology – all aimed at serving a customer base spread throughout the length and breadth of Australia, New Zealand and the USA.